In spring 2024, the tire industry will witness a significant advancement with the launch of Apollo Tyres' Vredestein Ultrac Pro. This release marks a transformative moment for the Vredestein brand, the first since the debut of the Ultrac Vorti in 2012. The Ultrac Pro is engineered to redefine the driving experience, integrating top-tier performance with state-of-the-art design. Its innovative tread design is a leap forward in tire technology, offering enhanced durability, exceptional handling, and superior comfort, all at a competitive price point.

Innovative Design and Strategic Market Expansion

Apollo's commitment to innovation is evident in the Ultrac Pro's development, showcasing a significant investment in research and advanced virtual prototyping. The collaboration with Italdesign Giugiaro has culminated in an industry-first asymmetric tire design, blending aesthetic appeal with functional superiority. Under Benoit Rivian's leadership, Apollo Europe is strategically expanding into the summer sports tire market, aiming to broaden its European market share with the Ultrac Pro, designed to cater to a diverse range of high-performance vehicles.

A New Benchmark in Tire Technology

As the automotive sector anticipates further details in early 2024, the Ultrac Pro undergoes rigorous final testing, underscoring Apollo's dedication to quality and reliability. This upcoming launch is not merely about introducing a new tire; it represents a paradigm shift in tire performance. The Ultrac Pro is Apollo's pledge to continual innovation, embodying significant technological advancements and providing a forward-thinking solution for a variety of driving requirements.

Comparative Analysis: Vredestein Ultrac Pro vs. Vredestein Ultrac Vorti

Feature/Aspect	Vredestein Ultrac Vorti (Old Model)	Vredestein Ultrac Pro (New Model)
Launch Year	2012	Spring 2024
Tyre Category	Max Performance Summer Tyre	Ultra-High Performance Summer Car Tyre
Design Collaboration	Italian design company Giugiaro	Italdesign/Giugiaro
Sizes Available	Rim: 17-24; Profile: 25-55; Width: 225-355​​	18-24 inches​​
Performance Enhancement	Well-balanced, stable cornering, short dry braking distances, recommended in tests​​	Advanced handling capabilities, superior driving comfort, significant step forward from Ultrac Vorti+​​
Design Features	Traditional symmetry, focus on increased grip and stability for rear tyres​​	First truly asymmetric look, distinctive aesthetic​​