SEMA 2019: Cooper Tire unveils new SUV tires Discoverer EnduraMax

At SEMA show 2019 in Las Vegas, Cooper Tire presented a new tire model designed to tackle less-than-perfect road surfaces. According to the manufacturer’s statement, the all-season tires Cooper Discoverer EnduraMax use only the most advanced technologies, from the all-terrain models of this brand down to all-season tires designed for small and midsized SUVs. The new model will be available retail in the early summer 2020.

The new all-season model 2020 from Cooper.
The new all-season model 2020 from Cooper

«Tires are being chewed up by rough roads and are wearing out prematurely due to poor road conditions, which exist nationwide. Drivers today need a tire that is durable enough to stand up to any kind of road conditions», said Mohit Jain, Cooper’s Vice President of Commercial Operations. «With the new Discoverer EnduraMax SUV tires from Cooper, drivers can be confident they will get the most out of their tires, whatever road they’re driving on».

The key features of the new model are its ruggedness and durability, which were achieved through using a whole number of patented technologies, such as Durable-Tread, Armor Belt, and EnduraGuard.

Cooper Discoverer EnduraMax
Cooper Discoverer EnduraMax

It is also noted that Cooper Discoverer EnduraMax can handle the winter weather conditions with ease. The tires have passed all the mandatory tests and got a right to bear the 3PMSF sign that indicates that they can be safely driven on snow.