The Bridgestone Blizzak IcePeak is a studless winter tire built for passenger vehicles that run through real winter variability: ice, compacted snow, slush, and cold wet pavement. It is positioned as Bridgestone’s new flagship in the Blizzak family for everyday cars, minivans, crossovers, SUVs, and light-duty trucks. In the North American range it consolidates the roles of the Blizzak WS90 and Blizzak DM-V2 into one model, while adding ENLITEN design targets for longer wear and lower rolling resistance alongside winter grip.

Features & Benefits

• 3PMSF + Ice Grip markings: Confirms the tire meets a recognized severe-snow standard (3PMSF) and also carries an ice-braking certification mark (Ice Grip), which is still uncommon on passenger winter tires.
• MultiCell™ technology: Bridgestone’s patented tread technology aimed at improving stopping power on ice by helping the tread manage the thin water film that forms on icy surfaces.
• Snow Traction Technology: Uses optimized tread blocks and full-depth 3D sipes to add biting edges for launch traction and shorter, more controlled braking in snow while keeping blocks supported under load.
• New tread pattern + optimized winter compound: Updates to compound and pattern are intended to improve wear life across multiple winters while maintaining traction on wet, ice, and snow surfaces.
• ENLITEN™ design approach: Targets longer wear and reduced rolling resistance without pushing the tire into an “efficiency-first” compromise that typically costs winter control.

Year Released

The Blizzak IcePeak is a 2026 model introduction from Bridgestone Americas, with a national launch window described for May 2026. It replaces the Blizzak WS90 and Blizzak DM-V2 in Bridgestone’s North American winter lineup.

Regions Availability

Bridgestone communicates the IcePeak rollout through its Americas organization and positions it for the United States and Canada, aligned with North American dealer distribution and seasonal winter inventory planning.

Vehicle Compatibility / Popular Vehicle Fitments

With 107 sizes spanning 14–22 inch wheel diameters, the Blizzak IcePeak is engineered to cover mainstream passenger cars and light-duty trucks across its sales regions.

• Toyota Camry
• Honda Accord
• Toyota Prius
• Honda CR-V
• Toyota RAV4
• Mazda CX-5
• Subaru Outback
• Volkswagen Tiguan
• Ford Explorer
• Jeep Grand Cherokee
• Ford F-150
• RAM 1500

Note: Always consult with a tire specialist or the vehicle's manufacturer to ensure correct tire fitment.

Final Thoughts

This tire fits drivers who see more than “fresh snow days”: freeze-thaw cycles, polished intersections, slush corridors, and long highway runs on cold wet asphalt. The key technical story is the combination of MultiCell ice focus plus dual winter markings, wrapped in an ENLITEN design target that prioritizes wear and rolling resistance—useful for heavier crossovers and SUVs, and for EVs where winter range losses are already a constraint.