The Goodyear Wrangler Territory AT/S is an on-/off-road all-terrain tire designed for light trucks and SUVs that require year-round drivability, including off-road reliability. Released in 2025, this model builds on Goodyear's long-standing Wrangler lineage, offering enhanced versatility for drivers navigating a mix of paved roads, gravel, mud, and snow. Engineered for North American terrain and conditions, the AT/S blends aggressive tread features with refined compound tuning to provide dependable performance across diverse surfaces without compromising highway comfort or tread longevity.

Features & Benefits

• Self-Cleaning Dual Traction Lug Channels™: Enhances traction by actively evacuating mud, water, and light snow from the tread, maintaining consistent surface contact.
• Wraparound Shoulder Design: Contributes to improved off-road grip while adding a rugged, aggressive sidewall aesthetic for trucks and SUVs.
• Wide, Deep Lateral Grooves: Increases traction on loose terrain such as sand, dirt, and snow, supporting control during varied seasonal conditions.
• Durable All-Terrain Tread Compound: Engineered for chip and tear resistance, enabling confident performance on rocky or abrasive surfaces without compromising highway stability.
• All-Season Usability: While primarily optimized for summer and mixed-terrain performance, it offers year-round traction suitable for variable North American weather.

Year Released

The Wrangler Territory AT/S was launched in 2025 as a new-generation all-terrain tire in Goodyear’s off-road lineup. It advances the Territory series with an updated lug design and reinforced compound to meet rising demands in the North American truck and SUV segments. It does not directly replace a previous model but slots alongside other Wrangler Territory variants with specific terrain focus.

Regions Availability

The Wrangler Territory AT/S is distributed across the United States and Canada, with availability through Goodyear-authorized retailers, major tire chains, and OEM service networks. It is intended for both aftermarket replacement and original equipment fitment on select off-road-capable vehicles.

Vehicle Compatibility / Popular Vehicle Fitments

Based on size range and off-road performance positioning, the Wrangler Territory AT/S fits a wide variety of modern trucks and SUVs popular in the U.S. and Canada. Expected fitments include:

• Ford F-150
• Jeep Wrangler
• Chevrolet Silverado 1500
• RAM 1500
• Toyota Tacoma
• Toyota 4Runner
• Ford Bronco
• Nissan Frontier
• GMC Canyon
• Chevrolet Colorado

Note: Always consult with a tire specialist or the vehicle's manufacturer to ensure correct tire fitment.

Final Thoughts

The Goodyear Wrangler Territory AT/S targets drivers needing a true all-terrain solution without sacrificing daily drivability. It offers an effective balance between rugged off-road capability and road-going comfort, with year-round reliability for mixed-use vehicles. Suitable for trucks used in recreational off-roading, construction, or rural commuting, it stands out for its practical self-cleaning tread, off-road-ready shoulders, and dependable wet/dry handling.