71 34
CoreScore 71:
  • Participation of the tire models in professional tire tests and their test scores.
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    We gather such data as the numbers of reviews and the ultimate score of the tire model on numerous tire-related websites such as amazon, tirerack, oponeo, simpletire, market.yandex, tyrereviews, and others.
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Value, max: 100

Popularity of the model 34:
  • Year of manufacture.
  • The premium brand factor .
  • The number of video reviews of the tire on youtube.com .
  • The number of news items about the model .
  • The number of times the tire was involved in professional tire tests.
  • The fact of the tire being on the bestseller lists on such reputed websites as amazon, tirerack, oponeo, simpletire, and others.
  • The number of tire types and sizes .

Value, max: unlimited
Value, average: 27

Key Facts

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Toyo Observe S944 Tire Rank

 103  53 in Passenger / Winter

 47  25 in Studless Ice & Snow

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Toyo Observe S944

Manufacturer's description

The Toyo Observe S944 is a directional tread tire designed for use on light vehicles in mild winter weather conditions. They are characterized by reliability on a wet road.

Features & Benefits:

  • Snow Performance (Shorter braking distance and enhanced handling stability in winter weather conditions);
  • Wet Performance (New compound provides good braking performance on wet roads);
  • Directional Tread Design (Good balance between drainage and traction performance);
  • Traction Sipe (Improves snow traction);
  • Connected Tread Block (Improves stability and cornering).

Notable Features

Toyo Observe S944 is a studless winter tire with a directional tread pattern that features the Nano Balance technology. Thanks to its “absolutely new” materials, construction, and compound, it features a safe and comfortable ride that you will enjoy even in cool weather. A new model 2020.

The studless winter tire Toyo Observe S944 was designed to be installed on passenger cars for driving in mild winter conditions. It is characterized by a dependable grip on snow and stable handling on wet pavement. At the same time, it ensures a quiet ride and a fair amount of fuel economy.

The Observe S944 model was showcased at the motor show Autopromotec 2019. It will replace Toyo Snowprox S943 in the company’s model range. Observe S944 / Snowprox S943 Thanks to the use of the Nano Balance technology while still in the design stage, the Toyo engineers were able to create an innovative tread compound, which, working together with the highly developed drainage system, allows Observe S944 to ensure high level of performance on wet pavement.

Placed at different angles, the 3D lamellas increase the sturdiness of the tread blocks, which in turn, leads to an improved traction, better road holding ability, and better braking performance in winter conditions. Toyo Observe S944 The directional tread pattern ensures a good balance between the water drainage and the traction performance. The lintels between the tread blocks increase the cornering stability of Toyo Observe S944.

The new-generation rubber compound ensures extra grip on wet pavement.

Detailed Information

Type and Size
Tire Model
Toyo / Observe S944
Car Type
Rim Diameter
15 / 16 / 17 / 18 "
185 / 195 / 205 / 215 / 225 mm
Aspect Ratio
40 / 45 / 50 / 55 / 60 / 65 %
Special Features
Mud and Snow
Extra Load
Speed and Load
Speed Index
H (max 130 mph) ... W (max 168 mph)
Load Index (max load for a tire)

Toyo / Observe S944 Sizes & Specifications

Rim Model Size Index Features Overall diameter Load range Overall width Price
R15 185/60 R15 88H XL 185/60 R15 88H XL 603 XL 189
R15 185/65 R15 92H XL 185/65 R15 92H XL 621 XL 189
R15 195/65 R15 91H 195/65 R15 91H 635 201
R15 195/65 R15 95T XL 195/65 R15 95T XL 635 XL 201
R16 205/55 R16 91H 205/55 R16 91H 632 214
R16 205/55 R16 94V XL 205/55 R16 94V XL 632 XL 214
R16 215/65 R16 102H XL 215/65 R16 102H XL 686 XL 221
R17 215/55 R17 98V XL 215/55 R17 98V XL 668 XL 226
R17 225/45 R17 94V XL 225/45 R17 94V XL 634 XL 225
R17 225/50 R17 98V XL 225/50 R17 98V XL 658 XL 233
R17 225/55 R17 101V XL 225/55 R17 101V XL 680 XL 233
R18 225/40 R18 92W XL 225/40 R18 92W XL 637 XL 230
R18 225/45 R18 95V XL 225/45 R18 95V XL 659 XL 225

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