Hercules launches two new All-Terrain tires

Hercules Tires, a subsidiary of American Tire Distributors (ATD), announced the addition of two new all-terrain, all-season tires to its Terra Trac lineup. By introducing the next-generation Terra Trac AT in two distinct models — the Terra Trac AT X-Journey for CUVs, and the Terra Trac AT X–Venture for SUVs and light trucks — Hercules will cover more than 80% of the all-terrain market and appeal to a broader base of customers.

Hercules Terra Trac AT X-Journey
Hercules Terra Trac AT X-Journey

According to the manufacturer, each model boasts outstanding wet and snow performance and longevity, and provides strong value for consumers. The Terra Trac AT X-Journey was further improved to give CUV drivers a comfortable, quiet ride whether on their daily commute or a weekend adventure, while the AT X–Venture’s tread design gives SUVs and light trucks the power to dominate off-road action and harsh winter weather and every ride in between.

Quick Take
N/A 34

Hercules Terra Trac AT X-Journey

  • Available Sizes in Line: 20
  • Year Released: 2021
  • Regions for sale: North America
Hercules Terra Trac AT X-Journey


«The Terra Trac AT II has been our most popular tire and has been extremely successful — says Josh Simpson, Senior Vice President at Hercules Tires — But we see an opportunity to expand our brand by re-evaluating the ever-changing needs of the consumer based on the vehicles they drive and the lives they lead.»

Hercules Terra Trac AT X–Venture
Hercules Terra Trac AT X–Venture

The new Hercules tires feature 3D sipes and are made of silica-rich compound that ensures excellent wet grip. Alternating Shoulder Scallops are built into the shoulder design, allowing the tire to dig into tough terrains for increased traction, while the block pattern was further improved to dampen the road noise. Both tires are covered by a 97,000-km treadwear warranty.
Both tires feature the 3PMSF sign for their snow performance, and, as the sidewalls have a different design, the buyer can choose which option they like best.

Quick Take
N/A 35

Hercules Terra Trac AT X-Venture

  • Available Sizes in Line: 33
  • Year Released: 2021
  • Regions for sale: North America
Hercules Terra Trac AT X-Venture

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