Jymeo, a French independent company specializing in digital solutions for the automotive world, has analyzed the search data that it collected over the year from the visitors to its 15 websites, including chepneumatico.it. This tire ranking, compiled on the basis of such data sampling, has a relative value but it surely is interesting to the end users because it gives them a general idea of the preferences of motorists in different European countries in comparison to one another.
The data were collected from the users in Austria, Belgium, Denmark, France, Germany, Ireland, Italy, Luxembourg, Netherlands, Poland, Portugal, Spain, Sweden, Switzerland, and Great Britain.
For the fourth consecutive year, according to the Jymeo stats, the top spot is held by Michelin. This brand is the first in the top 3 of the favorite brands of Europeans in 11 of the 15 countries, and this achievement could be explained by the great success of the CrossClimate+ tires that are marketed as summer tires but in fact ensure high performance in any weather.
The second-popular place in the Jymeo rankings is held by Continental. This German manufacturer, which is usually the leader in Germany, yielded the palm in 2018 to Nexen, at the same time occupying the first place in Denmark and Switzerland. This had a lot to do with the victories of Continental tires in the performance tests carried out by independent European magazines and organizations. Out of the tested models, a special mention should be given to the latest development named Continental Wintercontact TS 860, which demonstrated its excellence by winning almost every winter tire test in 2017–2018.
The third place in the top 3 of the most popular tire brands in Europe is occupied by Goodyear that demonstrated a strong ascent during the year. It is second in France, Belgium, Spain, Ireland and Luxembourg.
Hankook and Pirelli, fourth and fifth places respectively, are well behind the champions in terms of sales. At the same time, the Korean Hankook tops the charts in Italy, ousting Continental, and, strange though it may sound, Pirelli. says the technical expert of TiresVote.com.
Pirelli tires, which are, surprisingly, not the most popular choice in their country of origin, get their share of popularity in Great Britain, enjoying even higher demand there than Continental and Goodyear.
Interestingly, the ranking also features Nexen (first places in Germany and Austria), Nankang (the first place in Portugal) and Goodride topping the bill in Poland and Sweden. We will note here that some motorists are distinguished for their love for such brands as Nankang and Rotalla.
Bridgestone, which was the world champion in terms of sales in 2017, was featured in the ranking of tire manufacturers only twice — the first place in Ireland and the third in Spain.