Automotive tire manufacturer PT Multistrada Arah Sarana (MASA) was first established in 1991, just as Indonesian business and industry were expanding and upgrading. By 1994 the factory had commenced production of replacement tires for automobiles, and the number of units sold each year grew rapidly. MASA first sought technical assistance from global manufacturer Pirelli (1991 to 1994), followed by a similar agreement with Continental (1994 to 2000). Over the years, MASA has greatly expanded its manufacturing complex, which today covers ten hectares of buildings on a 61-hectare site in East Cikarang, approximately one hour from Indonesia’s capital, Jakarta. MASA tires are seen in daily use on nearly every continent, in scores of countries, and are considered benchmarks of quality among industry peers. Production country: Indonesia.