Bridgestone Blizzak WS90 is a “sticky” winter tire featuring a directional tread pattern and designed to be fitted on sedans and minivans. Its key features include superior traction on snow, ice, and wet pavement, as well as increased resistance to wear, which makes this model, belonging to the Blizzak family, still more attractive. A new winter model 2019/2020.

The Bridgestone Blizzak WS90 came to replace the 2014 tire model Blizzak WS80. Just as its predecessor, this tire is designed to be used in extreme winter weather conditions. While creating this studless winter model, the engineers based themselves on the customer feedback. That’s why they predominantly focused on three W’s: Wet, Winter, and Wear – the tire’s wet performance, winter capabilities, and resistance to wear respectively.

Yes, even in the case of winter tires resistance to wear is quite a factor for the clients, and the Bridgestone engineers accomplished the impossible, extending the model’s tread life by yet another season compared to the Blizzak WS80 tire. This became possible due to the increasing the stiffness of the Blizzak WS90 tread pattern by 30%. The extra stiffness also results in better control and more precise steering response, minimizing the tire slipping in the contact area. In spite of the obvious similarity of the two tread patterns, the manufacturer claims that the new Bridgestone Blizzak WS90 model ensures much more convincing performance.

The thin water layer that is formed over ice is very detrimental for traction. The absolutely new rubber compound, which, nevertheless, utilizes the time-tested Multi-Cell proprietary technology from Bridgestone, imbibes water with millions of its minute pores, dispelling it from the contact patch, thus improving the WS90 grip on the road in challenging weather conditions. In addition, this leads to shorter braking distances on ice. By 14%, compared to the leading rivals. The Bridgestone Blizzak WS 90 tread compound stays supple even at extremely low temperatures, which further improves ground adhesion. This tire model is marked with a 3PMSF sign, and features the Nanopro-Tech technology, which keeps the tire elastic in cold weather conditions, optimizing its ice and snow performance.

The circumferential grooves efficiently evacuate water and melted snow from the contact area, boosting the model’s hydroplaning resistance. Thanks to the edge effect, increased by 15%, the large tread blocks ensure excellent stability and handling response while cornering. Interlocking 3D sipes further improve the Bridgestone Blizzak WS90 handling response on snow and wet pavement. Extra zigzag grooves optimize ice and snow traction. The design of the central section of the tread, named Multi-Z, forms extra biting edges for better traction and speeds up the evacuation of water.

The presales tests of the Bridgestone Blizzak WS90 allow the tire maker to position it as “the ultimate leader in ice control”.