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Apollo Tyres established itself in 1972 as a single brand enterprise. Over the years, as the organisation grew and expanded its footprint across geographies, several brands either joined or were born into its fold. While the company focuses on its 2 key brands —Apollo and Vredestein, it also owns two smaller and region specific brands – Kaizen and Regal. The company now has four manufacturing units in India, 1 in Netherlands and 1 in Hungary. It has a network of nearly 5,000 dealerships in India, of which over 2,500 are exclusive outlets.