Subsidiaries of leading tire companies

Most of the worldwide market of car tires is regulated by just 5–10 well-known business. Those brand names are constantly on the hearing of the public. Yet they would never have accomplished remarkable indicators of manufacturing, if they weren’t in their sleeves of the key resource — subsidiary brands. We have attempted to include in the product one of the most total selections of sub-brands of the leading tire business stood for in the domestic market, and also intend to share it with you.

The height of fashion for the acquisition of much less popular brands fell on the 90s of the twentieth century. Subsidiaries only benefited from this. Leading suppliers mounted contemporary tools at their factories, as well as shared their very own expertise regarding production technology and also products, as well as additionally began to attract their finest specialists to create brand-new products.

Along with the cost of tires, the items of sub-brands are practically no different from those of similar brands in the class of items. Typically there is a situation where tires under the brand name of the tire sector titan as well as the children of subsidiaries are moved practically along the exact same tire factory conveyor. However what can be seen with the naked eye is the distinction in cost. Ruthless advertising and marketing commends the abilities and also accomplishments of the primary brand, modestly keeping quiet that no less scrupulous requirements are advanced for sub-brand quality control. Appropriately, tires from subsidiaries can use practically similar efficiency, while having an extra democratic price.

In order to make it simpler to browse, the checklist of sub-brands exists in alphabetical order with a failure by region of origin of the leading automobile tire producers: Europe, UNITED STATES, Japan and South Korea.

Europe

Continental

Continental

Under the leadership of the issue Continental AG, headquartered in Hanover, Germany, there are a lots subsidiaries operating successfully generating tires for all kinds of cars (from motorbikes to large-sized farming tools). Rubber from the German brand name and all its subsidiaries has a high margin of security as well as foreseeable habits when traveling. Continental AG’s production centers are scattered across the globe, from the UNITED STATES to Australia.

One of the most widely recognized amongst the sub-brands of the German maker are the Czech brand Barum, the Swedish Gislaved as well as the Slovak Toreador:

Subbrand Name Production Capacity
Barum Czech Republic, Germany, France, Austria, Slovakia
Blackstone European plants of the Continental, Australia
General USA
Gislaved Sweden
Mabor Portugal
Matador Slovakia, Germany, Russia, Ethiopia
Semperit Austria, Czech Republic, Germany, France
Sportiva Czech Republic
Uniroyal (Europe) Belgium, Germany, Portugal, Romania, Czech Republic
Viking Continental European plants

Interesting fact

Among the sub-brands of the German concern, a special line is occupied by the brand Uniroyal — actually, it is a subsidiary of Michelin, however in Europe Continental AG has the civil liberties to use it. This is described by the fact that the European subsidiary of Uniroyal was absorbed by the Continental problem in 1979 — 11 years earlier than the sale of the main Uniroyal department to the French brand Michelin (1990).

Michelin

Michelin

The French firm Michelin began its tough path to success in the tire market with the production of tires for bikes. After a century as well as a half of its background, the brand owns factories in 15 countries of the globe, along with its own research and also designs facilities in France, Japan as well as the UNITED STATES, where highly qualified engineers are participated in the development as well as application of brand-new modern technologies. This applies not only to the primary brand name, but also to its subsidiaries, the list of which is presented lower:

Subbrand Name Production Capacity
BFGoodrich England, United States, Russia, Romania
Kleber France, Czech Republic, Romania
Kormoran Poland, Hungary, Romania
Riken France, Japan, USA
Taurus Serbia
Tigar Serbia
Uniroyal(America) USA, Canada

Along with the above sub-brands, Pneu Laurent, Tyremaster and also Wolber are also in the property of Michelin. They did not make the checklist due to the fact that they almost do not happen in the domestic market.

Pirelli

Pirelli

The firm Pirelli got its preliminary fame thanks to the production of tires for bikes in the 2nd half of the XIX century. Presently, its plants are effectively running in 13 nations of the globe, situated on 4 continents. The large majority of tires Pirelli go into the marketplace under its very own brand name. However not constantly — under the wing of the Italian manufacturer, two even more sub-brands nestled easily:

Subbrand Name Production Capacity
Ceat Turkey, India
Formula Manufacturing Facilities of the Pirelli worry

As well as if Ceat tires are extra usual in India as well as Turkey (at the place of the plants), then Formula tires act as a spending plan option to the initial brand name in the nations of Central and also Eastern Europe.

Bridgestone

Bridgestone

One of the globe leaders in the manufacturing of tires settled in the capital of Japan, Tokyo. Bridgestone products are renowned for high performance and excellent hold in all climate condition. Tires of subsidiaries of the Japanese brand also stay on par with it:

Subbrand Name Production Capacity
Dayton U.S.A., Canada, Spain, Poland
Firestone Bridgestone plants
Lassa Turkey
Nokian Finland, Russia, Kazakhstan
Achilles (Nokian) Indonesia
Nordman (Nokian) Finland, Russia

The Finnish business Nokian occupies an unique position among the sub-brands Bridgestone — the parent company owns the biggest Scandinavian brand name share profile, yet actually Nokian has its own management system. The Japanese brand offers all possible aid in the advancement as well as screening of items, in addition to the introduction of new manufacturing technologies. Subsequently, in the property of Nokian there are two more subsidiaries: Achilles and Nordman.

Essential to know.

Nokian tires are commonly understood for their good flexibility to the operation during the winter season.

Toyo

Toyo

The background of the Toyo brand name goes back to the decline of World War II, when the two businesses taken part in the manufacture of different rubber products were combined — Hirano Rubber Production Inc. and also Toyo Tire & Rubber Co. Over 70 years of activity, the maker has earned huge status — its items are stood for in more than one hundred countries of the globe. It includes tires produced under the brand of 2 subsidiary brand names:

Subbrand Name Production Capacity
Nitto USA, Japan
SilverStone Malaysia

UNITED STATES

Goodyear

Goodyear

Tires with Goodyear can be found on one of the most diverse technology — from motorbikes to aircrafts. They are differentiated by boosted stamina attributes as well as high dependability. These words likewise relate to sub-brands of an American business that flaunt among the most effective price-quality relationships:

Subbrand Name Production Capacity
Debica Poland
Dunlop Germany, France, England, USA, Japan
Falken Japan, Indonesia, Taiwan
Fulda Germany, France, Slovenia, Poland
Kelly USA, Sumimoto European Plants
Sava Slovenia

All Goodyear subsidiaries (except, possibly, the Sava brand) have a big name, acquainted to practically every driver. A lengthy remain preferred on the marketplace and many favorable responses from the actual owners of vehicle tires confirms the excellent job of all, without exemption, devices of the American tire market giant.

Cooper

Cooper

Cooper tires can be found on both vehicles and trucks. A distinctive feature of Cooper tires is their budget-friendly cost with a relatively high mileage source, which is achieved by cautious quality assurance of the items.

Subbrand Name Production Capacity
Debica Poland
Avon USA, England
Dean USA
Mastercraft USA, Australia
Mentor Serbia
Roadmaster China
Starfire Serbia

Purchase of products of sub-brands of the American manufacturer will certainly enable a lot more to conserve the budget without any damage to the security of activity by vehicle.

South Korea

Hankook

Hankook

The name of the South Oriental firm Hankook is constantly found amongst the dozens of one of the most well-known tire brands. A wide range of made tires is able to satisfy the tastes of practically any kind of driver. And also in which case, dedicated assistants despite subsidiaries, that broaden the already huge fleet of items with their versions, come to the rescue:

Subbrand Name Production Capacity
Aurora Korea
Kingstar China
Laufenn China

Kumho

Kumho

Another South Oriental brand Kumho enhanced its momentum at the dawn of the 60s of the twentieth century, after participating in collaboration with the popular tire maker Uniroyal (then an independent firm). The Americans showed to the Japanese designers new tire production modern technologies, which made it feasible to bring Kumho items to a greater level. Today, the South Korean business has a leading setting in the global market as well as has one subsidiary, Marshal:

Subbrand Name Production Capacity
Marshal Korea, China

Products under the brand Marshal is concentrated specifically on the European market as well as in other areas is uncommon. It uses the European customer outstanding efficiency, endurance as well as reliability.

Best of luck with your choice!