Kumho Tire has announced the launch of the Kumho Solus 4S HA32 — a high-performance all-season tire designed specifically for the European market. Specially engineered for European road conditions, the new model offers stable driving performance not only on wet and dry pavements, but on snow as well.
Even before its premier, the Kumho Solus 4S HA32 model won the Red Dot Design Award 2020, one of the world’s most prestigious industrial design awards. According to the manufacturer, this victory demonstrates not only the product’s function but also its design capabilities. The new high-performance all-season tires will serve to solidify the image of Kumho Tire on the European market.
Initially, the Kumho HA32, which is coming to replace the Kumho HA31, will be available in 42 sizes, with fitting diameters ranging from 14 to 18 inches. By the end of 2020, the product range will be expanded with 19- and 20-inch options, which is due to the fact that SUVs are becoming increasingly popular in Europe.
In Europe, Kumho Tire pursues a policy of differentiated sales and marketing activities in each specific region because the market demand varies significantly depending on regional circumstances. The company actively uses its partnership ties with the popular sports clubs such as Olympique Lyonnais and Tottenham Hotspur for raising the brand awareness and expanding the sales networks thanks to online and digital marketing strategies.